Located in Lahaina, Maui, the essence of the Hawaiian island lifestyle is vividly portrayed in their eyewear. With hues reminiscent of sunset oranges and dusky blues, Maui Jim truly captures the essence of paradise living. Since its inception in 1987, Maui Jim has undergone significant evolution, now offering over 125 different styles of glasses meticulously crafted to provide optimal UV protection against both UV-A and UV-B rays.